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Annotating your signature line identifies the origin of your messages so that if they get forwarded, people who are interested in what you have to say or offer can find you easily. Evan if you know for sure that your customers have your address, your fax number or understand the full range of your products or services, that information does not forward with your e-mail unless you put it there. So if one of your loyal customers forwards an e-mail from you to a colleague and your contact information is not included, you've just closed the door to a new business opportunity that your customer opened for you by forwarding your message.So what should you include in an annotated signature line? Of course, we use it so casually and so frequently that it hardly seems like something professional at all. But bear in mind that all correspondence between you and your customers is an opportunity to enhance you business relationship, even if that communication happens only in cyberspace.I have no personal network to market to." Oh please, you've got to have a better excuse than this! If you truly have no family, no friends, no colleagues, no acquaintances or no former co-workers, then start meeting some.

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I don't care if you've been on a desert island for the past 20 years, you can always meet people through networking meetings, trade associations, classes, social clubs, or at the gym! Just pick up the phone and call the people you want to know, get out there and mingle, and your personal network will grow quickly.But at the end of the day, isn't your product or service of value to someone? Aren't people glad (or going to be glad) that you've solved a problem for them? So stop worrying and fearing the marketing process, and remember this: Marketing is really nothing more than the process of developing relationships, and you, my friend, can do that in your sleep.But if you think that the worst possible scenario is working for some moron again, and that you'll happily work like a dog if that's what it takes just so you don't have to slink back into that stinking office with your tail between your legs, good for you. It's time to forget about excuses, and start figuring out how to make this whole self-employed thing work for you.But if you think that the worst possible scenario is working for some moron again, and that you'll happily work like a dog if that's what it takes just so you don't have to slink back into that stinking office with your tail between your legs, good for you. It's time to forget about excuses, and start figuring out how to make this whole self-employed thing work for your Marketing Jobs.


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